Colorado Medical Society

Physician-Alliance Mobilization - TABOR Referendums C/D

Strategic Outline and Operational Plan

The following outlines a proposed series of actions by Colorado Medical Society to mobilize physician and Alliance turnout and outreach to non-physicians for

Referendums C/D, recently approved by the Colorado General Assembly. The

mobilization operations will be conducted in five phases:

(1) Research and Development of Communications (May-June)

(2) Physician Base Consolidation (July-August)

(3) Outreach (September-October)

(4) Fast Break (late October to election)

(5) A post-mortem wrap up and follow-up will be conducted from November to

January to exploit the grassroots growth associated with the campaign, including PAC development, and deployment of those resources in the legislative and electoral process.

Governance: It is proposed that the CMS President appoint a guidance committee comprised of county and specialty medical society executives and physician leaders to serve as a “kitchen cabinet” during the campaign to advise on operations, strategy, and rapid response.

Funding: It is proposed that the CMS at its discretion fund these efforts ad hoc through special fund drives, member solicitations, and COMPAC contributions.

1. Research and Development—Communications and Logistics: May-early July

a. Message development, approval by Coalition, coordination w/campaign

i. Health-specific refinements (tipping point relationships between funding

streams and public, individual health)

ii. COMPAC “asks”

iii. Colorado Medicine monthly themes/covers/countdowns

b. Target and prioritize county medical societies by turnout, ballot method,

election history

c. Formalize tracking system and follow up methods

d. Develop and approve physician and patient collateral prototypes

i. Tool kit/Black Bag-Physician to Physician

1. power point(s) x audience

2. video

3. “dear colleague” letter x CMS, specialty, facility

4. “employee memo”

5. Call lists by county; designate local coordinators

6. Code Blue alert/rapid response format

ii. Tool Kit/Black Bag-Physician to patients, others

7. In-office collaterals-push card, voter registration, poster, petition

8. Drop Ad/bill board

9. Button, wrist band

10. Rx pad

11. “Dear Patient” letter/ invoice insert

iii. Establish distribution system, pricing, refills, etc.

iv. Determine approximate budget outlays and fund raising targets

v. Tentatively reformat Annual Meeting in September as Outreach phase

launch, set Board report benchmarks on progress

2. Base Consolidation: July-August

a. Briefings by/to County Medical Society, Specialty, Facility and Alliance

i. Power point on Message, Strategy

ii. Review collateral prototypes

iii. Review outreach/fast break phase

b. “Dear Colleague” calls, letters

c. Recruitment/training of speakers bureau

d. Recruitment/training of Alliance GOTV team for internal GOTV fast reak

3. Outreach: September-October

a. Formal Launch at Annual Meeting

i. Presentation of Outreach Campaign, distribution of collaterals

b. Deploy collaterals, schedule speakers bureau, rapid response teams for

local coverage

c. Drop Ads by priority markets

d. Editorial board outreach by priority

e. COMPAC/Code Blue, “Dear Patient” communications

4. Fast Break: Late October-November

a. Lab Coat demonstrations, press conferences by priority

b. Drop Ads

c. Alliance phone banks to physicians, groups, facilities during voting

period(s)

5. Post Mortem/Victory Lap

a. Wrap up communications, letter from Governor, others

b. County by county analysis; assess key contact farm system

c. COMPAC cultivation and growth strategies

i. Key contact and PAC board involvement

ii. Champion cultivation

iii. Interim study targeting

1. Swing/crucial vote targets and cultivation

2. Establish interview criteria/qualifiers for statewide

candidates