About

The largest organization of physicians in Colorado, CMS champions health care issues that improve patient care, promote physician professional satisfaction and create healthier communities in Colorado.

CMS Strategic Goals 

Goal 1
Professional Satisfaction:
State-of-the-art advocacy will focus on member priorities to positively impact rewarding physician careers.

Goal 2
Efficient and Effective Communication:
Dynamic exchange of information with members will ensure timely action on their priorities.

Goal 3
Organizational Excellence:
Continued transformation of CMS will increase membership value and make CMS meaningful and relevant to a diverse physician population.


Strategic Plan for Diversity, Equity and Inclusion 

1 Year SMART Objective: By July 2021, CMS will have a Strategic Plan for diversity, equity and inclusion. 

Operational Plan: In order to effectively meet this Objective in a timely fashion, the following benchmarks will need to be achieved: 

  • November 2020
    • RFP for facilitator
  • January 2021
    • Selection of facilitator
    • Budget creation
  • February 2021 – April 2021
    • Stakeholder engagement
    • Meeting preparation
  • April 2021
    • Strategic Planning for Diversity, Equity and Inclusion Retreat
  • April 2021 – May 2021
    • Write Strategic Plan
    • Stakeholder feedback
  • July 2021
    • Adoption and implementation of Strategic Plan

3 Year SMART Objective: By September 2023, CMS will have implemented the Diversity, Equity and Inclusion Strategic Plan 

5 Year SMART Objective: By September 2025, CMS will have achieved the benchmarks established in the Diversity, Equity and Inclusion Strategic Plan 


Helping physicians when they need help/pandemic response

1 Year SMART Objective: CMS will help to ensure that physicians have the right to confidential counseling by July 2021. 

Operational Plan:  

  • November 2020
    • Work with DORA, CMB, Administration for potential administrative fixes
    • Continue to solicit support for a legislative fix
    • Draft legislation
  • January 2021-May 2021
    • Introduce legislation
    • Educate legislators on issue
    • Communicate with membership process and outcomes

3 Year SMART Objective: By September 2023, CMS will be recognized by physicians in Colorado as the primary source for assistance when they are in need. 

Operational Plan: 

  • Establish a baseline metric using a survey tool to determine:
    • Physician needs
    • Perception of CMS value to those needs
    • Environmental analysis of how those needs are currently met/not met
  • Create organizational structure to analyze needs vs. CMS capacity/capability.
  • Develop business model to match needs to capacity

5 Year SMART Objective: By September 2025, CMS business model to meet member needs is profitable. 


Membership 

  • Retention

  • Growth

  • Increasing engagement

1 Year SMART Objective: CMS losses in membership revenue will not exceed 15% in the 2021 billing cycle. 

3 Year SMART Objective: CMS will have membership growth exceeding attrition for the 2023 billing cycle. 

5 Year SMART Objective: CMS membership will exceed 10,000 members by the end of the 2025 billing cycle. 

2021 Operational Plan: 

  • November 2020
    • Dr. Diab personal outreach to members across the state
    • Personalized communication to any/all members who choose to discontinue membership
    • Increase member engagement through open meetings
  • January 2021
    • Development of membership communication marketing plan
    • Continue in-person meetings
    • Leverage legislative agenda for large-group meetings
    • Development of hospital-based physician Section
    • Physician-based communication to non-renewing members
    • Annual membership survey
  • March 2021 – September 2021
    • Consideration of special dispensation for member hardship
    • Implementation of membership marketing plan
    • Close loop on CEJA membership discussion