The Colorado Department of Human Services, Office of Behavioral Health (OBH) has released 11 new stories from Coloradans as a part of the Lift The Label opioid anti-stigma campaign. The new stories, some video and some written, feature Coloradans who are family members of loved ones who have struggled with opioid addiction. The family members share their experiences with stigma and their efforts to support loved ones seeking recovery. These stories, as well as 15 Coloradans’ stories of recovery, are available at

One notable face in a new video is state Sen. Brittany Pettersen, whose mom, Stacy, struggled with opioid addiction throughout most of her adult life and is now in recovery. In their video, Sen. Pettersen says, “She’s an example of what’s possible. And we need to tell our stories, because that’s how we’re going to reduce stigma.” OBH has also created a training for medical professionals, behavioral health professionals, and law enforcement to eliminate stigma and connect Coloradans with opioid addiction to effective treatment. The training covers the science behind medication-assisted treatment and the stigma around opioid addiction and treatment, and it provides professionals tools to help someone with opioid use disorder get into treatment. The training is available at

Categories: Communications, ASAP, Resources, Initiatives, Prescription Drug Abuse